ARSC Advertising Policy

ARSC Publications accept advertising for goods and services of interest to members of ARSC, and encourage advertising as a means to inform readers about products and services and to foster product communication between vendor and buyer. ARSC adheres to all ethical and commonly accepted advertising practices and will ensure that its practices conform to Association policy. Editors of ARSC publications reserve the right to reject any advertising deemed not relevant of consistent with the above or to the aims and policies of ARSC.

Advertising Rates for all Publications

Display Ads (camera-ready copy only)

• $100.00 quarter page
• $150.00 half page vertical
• $150.00 half page horizontal
• $200.00 full page
• $350.00 inside covers (as available; not applicable to Newsletter)
  See "Mechanical Specs" for ad sizes.

Discounts available:

• 10% member discount, with an additional 10% discount for prepaid multiple insertions; not to exceed 20% total discount
• 20% on two or more consecutive insertions; orders must be prepaid in full
  For publisher typesetting of ad material, add $50.00 (text only, no logos or illustrations).

ARSC Journal

Inserts:

A postcard or pre-folded sheet supplied by the advertiser may be inserted in the Journal for $150.00 per insertion.

Max. size:

• 8 1/2" x 4" double fold
• 8 1/2" x 3" triple fold

ARSC Newsletter

Classifieds:

The ARSC Newsletter accepts classified advertising at the rate of 40 cents per word, prepaid, with a 22 word minimum. Name, address, and one phone number equals six words. Additional phone numbers and e-mail addresses equals one word.

Deadlines

ARSC Journal

Camera-ready copy and full payment is due:

Ads (camera-ready copy only)

• April 1 for spring issue
• October 1 for fall issue

Typesetting:
For publisher typesetting of ad material (text only, no logos or illustrations), allow two extra weeks.

ARSC Membership Directory

The Membership Directory is published every two years. The deadline for display ads for the 2006-07 Membership Directory is April 1, 2006. Contact the Advertising Manager for additional details.

ARSC Newsletter

Prepaid display and classified ads are due:

• February 1 for winter issue
• June 1 for summer issue
• October 1 for fall issue

Mechanical Specs

ARSC Journal

The ARSC Journal is a perfect bound book 6" wide x 9" tall. It has half-inch margins, which makes the live area 5" wide x 8" tall.

• Full page & covers 4 1/2" x 7 1/8 "
• Half page vertical 2 1/8" x 7 1/8"
• Half page horizontal 4 1/2" x 3 1/2 "
• Quarter page 2 1/8" x 3 1/2"

Acceptable copy formats

If on disk, QuarkXpress on Mac preferable. Pagemaker for Mac is next best, but either program on a PC disk acceptable. Include all fonts on the disk, or printer will default to its version of your font or to a similar font, and copy may wrap differently. Most popular word processing programs can be converted. Include hard copy with disk! Mounted, camera-ready copy, negative, right reading, emulsion-down preferred. Halftone screens up to 133 lines may be used. Typewritten copy (text only, no logos or illustrations) to be typeset by the publisher for a $50.00 additional fee.

ARSC Membership Directory

The Membership Directory is a perfect bound book 6" wide x 9" tall. It has half-inch margins, which makes the live area 5" wide x 8" tall.

• Full page & covers 4 1/2" x 7 1/8 "
• Half page vertical 2 1/8 " x 7 1/8"
• Half page horizontal 4 1/2" x 3 1/2"
• Quarter page 2 1/8 " x 3 1/2"

ARSC Newsletter

The ARSC Newsletter is 8 1/2" x 11" folded and stapled. It has It has half-inch margins, headers, and footers which makes the live area 7 ½" wide x 9 ½" tall.

• Full page & covers 7 ½ x 9 ¼"
• Half page vertical 3 5/8" x 9 ¼"
• Half page horizontal 7 ½" x 4 5/8"
• Quarter page 3 5/8" x 4 5/8"

Acceptable copy formats for display ads:

PDF, TIFF, JPG or MS Publisher files are accepted via email. Image files should be sized to the above dimensions and should be at least 300DPI. Typewritten or copy (text only, no logos or illustrations) to be typeset by the publisher for a $50.00 additional fee. Hard copy can be mailed to the advertising manager and scanned for a $25.00 additional fee

Terms

All advertising is subject to editorial approval.

Telephone orders must be confirmed in writing.

All orders must be paid in full by the stated deadlines.

Rates may be subject to change without notice.

Artwork will be disposed of six months after publication unless return is specified.

Contracts and individual insertions may be cancelled up through the closing date for the issue; ads cancelled after this date will be billed at the regular space rate.

To arrange advertising in all ARSC publications contact:

Martin Fisher, Advertising Manager
4816 Foley Drive
Nashville, TN 37211-4826
Telephone: 615-315-0611
e-mail:wmfisher@mtsu.edu or nipper@infionline.net